DESIGNED BY ATHLETES FOR ATHLETES
Since 1985, Ultimate Direction has created innovative essentials that help self-propelled adventurers, runners and multi-sport athletes of all skill levels find their stride in the outdoors.
With lightweight, efficient gear that’s rooted in comfort, function and performance, we’re determined to push the limits so people can accomplish their greatest goals. We believe that outdoor sports are for those who seek it, which is why you’ll find us building an empowering, supportive, and sustainable community from the inside out. Because good people lead to better product and a more sustainable planet for the greater good.
That's the Ultimate Direction.
Run Your Own Trail
with AMELIA BOONE
"BE UNBREAKABLE"
“For me, to be unbreakable is to celebrate the fact that none of us are broken as human beings. Our bones may break, our minds and spirit may be crushed at times, but whatever you may be going through at the moment, it will pass.” - Amelia Boone
Run Your Own Trail
with AMELIA BOONE
"BE UNBREAKABLE"
“For me, to be unbreakable is to celebrate the fact that none of us are broken as human beings. Our bones may break, our minds and spirit may be crushed at times, but whatever you may be going through at the moment, it will pass.” - Amelia Boone
Handhelds
belts
VESTS & VESTAS
RUNNING APPAREL