New Members

To apply for pro membership, please first make sure that you are eligible, then email us with the following details:

Note: All details must be included for consideration. You will receive more detailed instructions via email once you are approved:

• Name (First, Last)
• Phone Number
• Company or Group Name
• Description of your job and/or company (in reference to the outdoor industry)
• Company or Group Address
• Company or Group Phone Number
• Years with organization

Eligibility & Pro Purchase Guidelines

The following applicants are eligible for the Ultimate Direction Pro Purchase Program. Please indicate which category you fall under on your Pro Purchase Application Form.

• Outdoor Industry Employees
• Media Individuals
• Educator/Wilderness School Guide
• Photographers
• Search and Rescue
• Adventure/Active Guides
• Ski Patrol
• Environmental Professionals
• Field-Based Government Employees

Pro Orders are not eligible for return or exchange.

*Please note our Pro Purchase program is available in the U.S. only.

Program Guidelines:

This program is intended for you alone, and purchases made through this program are intended for you only. This program is not intended to purchase products for others or to resell Ultimate Direction gear; doing so will jeopardize your participation in this program.

We will respond to you via e-mail within 2 business weeks to let you know the status of your application. Once approved, you will have full access to Ultimate Direction products and your orders can be placed at ultimatedirection.com.

• All orders must be from the current season and submitted online at UltimateDirection.com.
• Purchases are intended for personal use only. Please do not order for anyone other than yourself.
• Ultimate Direction reserves the right to terminate accounts if all guidelines are not followed.
• By applying for one of these accounts your e-mail address will be added to our mailing list.

Frequently Asked Questions

• Q. I don’t have a Pro Card, how do I get one?

  A. The Ultimate Direction Pro Purchase Program is a membership program for qualified pros and influencers specific to our brand. Membership is by application only. Membership is not guaranteed and can be revoked at any time. If you are interested in applying, please check here and follow instructions accordingly. If you have any questions please email.

• Q. Where can I find my log-in details?

  A. In your welcome letter. If you do not have success, please contact us at email.

• Q. How do I make a pro return? Can I return to a store?

  A. Due to the generous discounts offered through this program, you may not return or exchange anything bought through this program.

• Q. When do I need a new Pro Card Code?

  A. Your account will be active for two years before you have to reapply.

• Q. Can I purchase a gift for someone with my discount?

  A. This program is for your personal and individual use only. Any gift purchasing will result in the immediate cancellation of your account. Once a year, we may offer a friends-and-family sale on specific products, and this is your opportunity to purchase for others. You will be alerted if this sale is occurring.

• Q. How do I get a hold of the Pro staff?

  A. Please email us.

• Q. Can I apply for the program if I work internationally?

  A. The Pro Program is not available outside of the USA.