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At Ultimate Direction, we sponsor the most passionate running teams
and individual athletes. And we partner with many adventure sport and distance running events from East to West. Here are some of the people and events that we sponsor:
La Sportiva Mountain Running®
 In a concerted effort to support the growth of trail running, in 2003 La Sportiva formed the premier trail and adventure running team in North America. 35 Great athletes pushing the boundaries of personal achievement and enjoyment. For information and news, visit our website at http://mountainrunning.com.
For 82 years La Sportiva has been the world's leading manufacturer of climbing and mountaineering footwear,
and has been making award-winning mountain running shoes for six years. Always inventing, always rethinking
and always dreaming ... just like the top athletes who use our products ... and just like you. We combine
old-world craftsmanship with modern design to help you do what you need to do.
Kansas City Trail Nerds
 The Kansas City Trail Nerds are a not-for-profit club and are part of our parent (non-profit) organization,
the Kansas City Track Club. The Kansas City Track Club is a federally recognized 501(c)3 not-for-profit club. Our funds (after expenses) and labor go back into area and Midwest trail systems and other charitable causes. We "earn our dirt." We don't just take your money and put on events for "Corporate" market share increases and personal gain.
You can find out about our group runs, the trails in the area, and other activities and trail information at these web sites:
Wasatch Citizens Series
Ultimate Direction is proud to sponsor The Wasatch Citizens Series by donating packs and prizes to all their events to keep the athletes hydrated and at their peak performance. The Wasatch Citizens Series (WCS) consists of five events held each year at the major cross country ski areas along the Wasatch Front and Back. Two classical technique and three free technique races are included to provide the balance local athletes need to prepare for national and international competition. In addition to our seventeen age categories for each gender, the WCS includes novice classes, to encourage beginners to get involved in the sport, and expert classes, for more serious racers. Awards are given to the top three finishers in each of these groups at each race. Points are awarded to all race finishers, and the top three skiers in each age group receive special prizes at the end of the season. Participants' ages range from less than 5 to more than 70, and many families regularly attend the races.
The WCS ski races have been Utah's premier nordic skiing events since 1979. When the US Ski Team moved its coaching staff to Park City in the 1980's, the WCS became a training ground for many of the country's top skiers. The Park City Junior Nordic Ski Team has launched several young athletes to national recognition, and some of our older participants have consistently won National Masters titles. Members of the last three U.S. Olympic Teams, Laura McCabe and Wendy Wagner, began their skiing careers in our races.
For more info, see:
http://www.cs.utah.edu/~hanscom/CrossCountrySkiRacing.html
http://www.utahnordic.com/
The Big Blue Adventure Series
Ultimate Direction is sponsoring the Big Blue Adventure Series – multi-sport races and outdoor, off-road events in which teams and individuals participate and compete in a variety of activities and sports including kayaking, canoeing, mountain biking, trail running, orienteering, high ropes skills, skiing and snowshoeing. For more info, see www.bigblueadventure.com.
Too Cool Racing
Ultimate Direction is proud to sponsor various adventure races organized and run by Too Cool Racing, including No Sweat Adventure Race in Lake Travis, Texas. Race disciplines include mountain biking, trekking/navigation, flat-water paddling, ropes and special team challenges. For more info, see www.toocoolracing.com.
Phoenix Tri Club
Ultimate Direction is a sponsor of the Phoenix Triathlon Club. We support their team with gear for testing, training and race participation. The PTC is dedicated to supporting the multisport community by providing educational meetings (the first Tuesday of each month), club training events, a monthly newsletter and social/special events along with the support of national and local sponsors. During each meeting we offer a raffle of products from our sponsors to any member attending. For more info, see www.phoenixtriathlonclub.org.
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